Beginning a pay per click campaign starts with some planning. Successfully pay per click campaign management begins before you enter any keywords or set any bid limits. The first step is to determine your budget for your pay per click campaign.

You need to know how much you can afford to lose in advertising each month, or each day. This will help you determine how many ads you can run and what you can afford to bid on keywords.

Next, you need to determine who your target market is. Having a target group of people in mind will help your pay per click management. You can better plan your ads and find keywords that will attract a specific group of people.

Sometimes no matter what you do, there will be ads in your campaign that don't get clicks or, even worse, get clicks that don't convert into sales. Part of effective pay per click campaign management is deciding when to let an ad go. It really depends on personal preferences. Some advertisers start with a certain amount of money to test each campaign.

That will dictate how many clicks that will be allowed on a certain campaign. Use the budgetary restrictions as a starting point but ultimately go with your gut instincts.

For some campaigns you might not see results until after 100 to 200 clicks. You can also set a specific period of time to test your campaigns. If you go for a week or a month without sales, than you can pause the campaign, tweak it and try again or look for another product to promote.

All in all, there really is no set formula for keeping an ad campaign going. The best advice is to play around with the wording and format of the ad to see if you can increase clicks.

If there are no sales after a few weeks, or a month, it is probably time to find a new product. This technique will help establish effective pay per click campaign management and increase your campaign effectiveness.