If you are spending money on pay per click advertising, then you will want to go with one of the top pay per click advertising systems. While there are many pay per click search engines that want your business, there are only a few that will actually drive targeted traffic to your website.

Yahoo’s Search Marketing (formerly called Overture) and Google Adwords are considered to be the top pay per click advertising programs on the Internet. Some of the less well known that are trying to make a name for themselves are 7-search, Ah-ha, Kanoodle, Findwhat, HitsGalore and Sprinks. These pay per click search services have less reach than some of the most popular programs but do have less costs per click.

An effective strategy for using pay per click advertising is to start your campaigns by using the top pay per click programs, and then experimenting with the smaller programs. Depending on the niche you are marketing to you may find that dealing with the smaller pay per click programs is actually more profitable for your business. One of the possible advantages of working with a smaller program is being able to obtain low prices per click on popular keywords. For example, Sprinks may charge $0.15 for a term the Google Adwords charges $1.00 for.

Generally speaking though, using a top pay per click system is the best way to get the most return on your advertising dollars. The reason is that the pay per click services like Google Adwords and Yahoo Search Marketing allow your ads to reach a large number of people. Pay per click advertising is a numbers game so you want to get your ad in front of as many web browsers as possible.

Even if you have a small advertising budget, using one of the top pay per click systems is not out of your reach. There are small niches of keywords that you can find for reasonable rates that will drive targeted traffic to your website. The top pay per click advertisers will allow you to reach the maximum amount of potential customers.