Google pay per click program, called Adwords, is one of the most popular on the internet. Google Adwords has grown in strength and now rivals Yahoo Search Marketing (formerly Overture) as the most used pay per click service. Not only do Google pay per click ads show up on Google search pages, but they are also viewable on websites that are part of the Google Adsense program.

Google pay per click has several advantages over lesser-known pay per click search engines. The Google Adwords system offers larger page impressions than smaller search engines. Google is a massive search engine that has millions of users each day. When you place an ad with Google Adwords, your ad will be placed in front of all of those users.

The Google pay per click system is also very user friendly for advertisers. When you set up your ad, you are provided with helpful tools such as traffic estimators and cost per click averages. Google Adwords will also suggest related keywords that may help increase your traffic and get more visitors.

Google pay per click also helps you track your advertising campaigns. After you have established your pay per click campaign, you can see the click through rate and page impressions in a convenient spreadsheet. You can also pause certain campaigns or specific keywords while allowing the rest of your campaigns to run normally. The Google system makes managing pay per click advertising easy.

A unique feature of Google pay per click is the ability to run two ads with the same keywords simultaneously. This allows you to test variations of your ad and see which one results in better click through rates and sales. This feature of Adwords makes it easy to perfect your copywriting skills and produce winning ads.

Adwords is a great way to start your pay per click marketing. Although there may be higher costs per click than smaller pay per click search engines, the volume of impressions makes the price worth it. Google pay per click advertising is a simple solution to drive traffic to a website quickly and easily.